Merchant guidelines

These Merchant Guidelines define the rules and standards that apply to all merchants using Shopla Outlet.
By onboarding as a merchant and listing products on Shopla Outlet, you agree to comply with these guidelines in their current version.

Shoplà may review merchant accounts, products, and content at any time and take action in case of violations.

1. Scope and applicability

These Merchant Guidelines apply to:

  • all merchants selling or listing products on Shopla Outlet,

  • all product data, images, descriptions, and variants provided by merchants,

  • all merchant behavior related to the use of the Shopla Outlet platform.

These guidelines apply in addition to the Terms of Service.

2. Merchant eligibility and requirements

Merchants using Shopla Outlet must:

  • operate as a legally registered business,

  • provide accurate and up-to-date business information when requested,

  • comply with all applicable laws and regulations related to their products and business activities.

Shoplà may request verification documents at any time.

3. Product listing and data quality guidelines

3.1 Product images

Mandatory requirements

  • Minimum 800 × 800 pixels, sharp and well lit

  • JPEG or PNG, max. 5 MB, no transparent background

  • Neutral (usually white) background

  • Color accuracy: colors must match the real product

Presentation

  • Product must be centered and fully visible

  • Only one product per main image

  • No placeholders, frames, watermarks, logos, or promotional text

  • No distortion or disproportionate scaling

Perspectives

  • Main image: front view of the full product

  • Additional images: side views, detail shots, close-ups

  • Context images (product in use) are allowed, but not as the main image

3.2 Lighting and visual details

  • Bright, even lighting (natural or artificial)

  • No strong shadows, overexposure, or color casts

  • Materials, textures, and details must be clearly visible

  • Color variants must be shown separately

3.3 Consistency

  • Consistent image style within the same product category

  • Comparable spacing, perspectives, and image editing

3.4 Product-specific guidance

  • Fashion: shown on a model or neatly laid out, no distracting accessories

  • Electronics: connectors and accessories must be clearly visible

  • Cosmetics: packaging and product texture shown in separate images

3.5 Product descriptions

Content rules

  • Factual and informative, no promotional wording
    (e.g. no “Free shipping”, no emojis, no excessive capitalization)

  • Only information about the product itself

  • No links, no shop information, no competitor references

  • No misleading statements or performance/health claims

Formatting

  • Clear structure using paragraphs, lists, and emphasis where appropriate

3.6 Product variants

  • Variants (e.g. color, size, material) must not be created as separate products

  • Predefined variant attributes must be used

  • Each variant represents the same base product

4. Prohibited products

The following products are not allowed on Shoplà:

  • Adult or non-age-appropriate content

  • Drugs and drug-related products (including CBD and hemp products)

  • Products made from protected animal species or live animals

  • Illegal products

  • Counterfeit or imitation branded products

  • Political campaign or election-related merchandise

  • Violent, disturbing, or sensitive content

  • Tobacco and nicotine products

  • Unfair, deceptive, or misleading business practices

  • Weapons, ammunition, explosives, or similar products

5. Compliance, enforcement, and sanctions

If a merchant or product violates these Merchant Guidelines, Shoplà may, at its discretion:

  • reject or remove products,

  • deactivate product listings,

  • suspend or terminate merchant accounts,

  • take additional actions required to ensure platform compliance.

6. Updates to these guidelines

Shoplà may update these Merchant Guidelines from time to time.
The current version is published on the Shoplà website and applies from the stated “Last updated” date.