Merchant requirements

Last updated: 08.04.2026

These Merchant Requirements define the conditions, standards, and rules that apply to all merchants applying to use or using Shopla Outlet.

Shopla Outlet is a curated platform. Merchant onboarding is selective and is not automatic. Meeting minimum technical, legal, or catalog requirements does not create any right to be accepted, onboarded, or remain active on the platform.

By applying as a merchant, onboarding as a merchant, or listing products on Shopla Outlet, you agree to comply with these Merchant Requirements in their current version.

Shoplà may review merchant accounts, products, content, and related business information at any time and may accept, reject, suspend, restrict, or terminate participation at its discretion in order to protect platform quality, trust, and compliance.

1. Scope and applicability

These Merchant Requirements apply to:

all merchants applying to sell or list products on Shopla Outlet
all merchants already onboarded to Shopla Outlet
all product data, images, descriptions, variants, prices, and related content provided by merchants
all merchant conduct related to the use of the Shopla Outlet platform

These Merchant Requirements apply in addition to the Terms of Service and any other applicable Shoplà policies.

2. Curated platform and selective onboarding

Shopla Outlet is intended for selected merchants whose business, brand presentation, catalog quality, and overall profile fit the positioning and standards of the platform.

Merchant onboarding is reviewed individually. Shoplà does not accept every applicant and may decline applications at its sole discretion, including where a merchant technically meets minimum requirements but does not fit the platform.

In particular, Shoplà may consider, among other things:

merchant identity and transparency
brand presentation and overall business credibility
product quality and assortment quality
product data quality and image quality
compliance history and legal risk
the overall fit of the merchant and catalog with the Shopla Outlet platform

Shoplà reserves the right to prioritize a curated, quality-focused merchant mix over merchant volume.

3. Merchant eligibility requirements

To be considered for onboarding and continued participation, a merchant must satisfy the following requirements on an ongoing basis.

3.1 Legal and business legitimacy

Merchants must:

operate as a legally registered business
provide accurate, complete, and up-to-date business information when requested
hold all registrations, authorizations, and rights necessary for their business activities and products
comply with all applicable laws, regulations, and third-party rights related to their products, operations, marketing, and sales activities

Shoplà may request supporting documents at any time, including business registration details, identity information, proof of authorization, or other verification materials.

3.2 Clear merchant identity and transparency

Merchants must present a clearly identifiable business.

This includes, where applicable:

a clear business or brand name
a credible public-facing store or brand presence
sufficient information to identify who is offering the products
a level of transparency consistent with customer trust and platform quality

Merchants that appear anonymous, misleading, insufficiently identifiable, or low-transparency may be rejected or removed.

3.3 Business model and platform fit

Shopla Outlet is intended for identifiable retail merchants and branded shops whose assortment and presentation are suitable for a curated outlet environment.

Merchants may be rejected if, in Shoplà’s assessment, they primarily resemble any of the following:

warehouse-only or non-retail operations
anonymous stock-clearance sellers
generic bulk sellers without clear merchant identity
merchants whose assortment, presentation, or business model does not fit the quality or positioning of Shopla Outlet

Shoplà may also reject merchants whose products, store presentation, or overall profile could harm platform trust, merchant quality, or customer experience.

3.4 Catalog and content quality

Merchants must maintain product data, images, descriptions, and related content at a level that is accurate, complete, consistent, and suitable for publication on Shopla Outlet.

Merchants may be rejected, restricted, or removed if their catalog quality is materially insufficient, including where:

product titles or descriptions are incomplete, misleading, or low quality
product images are poor, inconsistent, misleading, or unusable
variant data is incorrect or poorly structured
pricing or product information appears unreliable
the overall catalog presentation falls below the standards of the platform

3.5 Ongoing review

Acceptance onto Shopla Outlet is not permanent and may be reassessed at any time.

A merchant that was previously accepted may later be restricted, suspended, or removed if Shoplà determines that the merchant no longer meets the platform’s requirements, standards, or compliance expectations.

4. Product listing and data quality requirements

All product listings must meet Shopla Outlet’s data and presentation requirements.

4.1 Product images

Mandatory requirements

Minimum 800 × 800 pixels, sharp and well lit
JPEG or PNG, maximum 5 MB, no transparent background
Neutral, usually white, background for the main image
Accurate color representation matching the actual product

Presentation requirements

The product must be centered and fully visible
Only one product may appear in the main image
No placeholders, frames, watermarks, logos, badges, or promotional text
No distortion, disproportionate scaling, or misleading editing

Image perspectives

Main image: front view of the full product where appropriate
Additional images: side views, detail shots, close-ups, or packaging details
Context or lifestyle images are permitted as supplementary images, but not as the main image unless expressly approved by Shoplà

4.2 Lighting and visual details

Lighting must be bright and even, whether natural or artificial
Images must not contain strong shadows, overexposure, or color casts
Materials, textures, and relevant details must be clearly visible
Distinct color variants should be shown accurately and separately where applicable

4.3 Consistency

Image style should be consistent within the same product category
Spacing, perspective, cropping, and editing should be reasonably consistent across the catalog

4.4 Product-specific guidance

Fashion products should be shown on a model or neatly presented, without distracting accessories
Electronics should clearly show relevant connectors, included accessories, and key physical details
Cosmetics should show both packaging and product texture where relevant

4.5 Product descriptions

Content requirements

Product descriptions must be factual, accurate, and informative.

They must not include:

promotional wording
exaggerated marketing claims
emojis or excessive capitalization
links
shop information unrelated to the product
competitor references
misleading statements
unsupported performance, medical, or health claims

Descriptions must relate to the product itself and provide relevant information in a clear and usable manner.

Formatting

Descriptions should use clear structure, including paragraphs, lists, and emphasis where appropriate.

4.6 Product variants

Variants such as color, size, or material must not be created as separate products where a variant structure is appropriate
Predefined variant attributes must be used where available
Each variant must refer to the same base product and must be structured consistently

5. Prohibited products and prohibited practices

The following products are not allowed on Shopla Outlet:

adult or non-age-appropriate content
drugs and drug-related products, including CBD and hemp products where restricted
products made from protected animal species or involving live animals
illegal products
counterfeit, imitation, or otherwise infringing branded products
political campaign or election-related merchandise
violent, disturbing, or sensitive content
tobacco and nicotine products
weapons, ammunition, explosives, or similar products

The following practices are also prohibited:

deceptive, unfair, or misleading business practices
false or misleading product information
concealment of relevant merchant identity information
repeated submission of poor-quality, non-compliant, or misleading catalog content
any conduct that may expose Shoplà, customers, or other merchants to legal, reputational, or operational risk

6. Verification, review, and cooperation obligations

Merchants must cooperate with reasonable requests from Shoplà relating to onboarding, verification, compliance, product review, or platform quality.

Shoplà may request documents, clarifications, corrections, or supporting information before onboarding, during review, or after onboarding.

Failure to provide requested information within a reasonable period may result in rejection of the application, delayed onboarding, suspension of listings, or account termination.

7. Compliance, enforcement, and sanctions

If a merchant, product, or listing violates these Merchant Requirements, or if Shoplà determines that a merchant is no longer a suitable fit for the platform, Shoplà may, at its discretion and without obligation to provide prior notice:

reject a merchant application
refuse onboarding
reject, unpublish, or remove products
require correction of data, images, descriptions, or other content
deactivate or restrict product listings
suspend, restrict, or terminate merchant accounts
take any additional action reasonably necessary to protect platform quality, trust, safety, or compliance

Shoplà’s decisions regarding merchant admission, platform fit, and enforcement are made at its discretion.